Wednesday, February 2, 2022

Mille Fleurs (1940)

According to Elizabeth Arden’s promotional materials of the period, the inspiration for Mille Fleurs came from a rare antique millefiori paperweight, described as being from the Empire period. Arden was charmed by its miniature garden of flowers suspended in glass and chose its name both for that object and for the beloved nineteenth-century perfume tradition of Mille Fleurs.

The word millefiori is Italian for “a thousand flowers.” These decorative paperweights are made by arranging thin slices of vividly colored glass canes into mosaic-like floral patterns, then encasing them within clear crystal. The technique originated in antiquity and was revived at Murano, Italy; later, nineteenth-century French glasshouses such as Baccarat and Saint-Louis created particularly sumptuous millefiori paperweights. Their jeweled, flower-filled patterns provided a fitting visual counterpart to Arden’s imagined fragrance: an abundant bouquet of countless blossoms, preserved in crystal.

Mille Fleurs is French for “a thousand flowers,” pronounced as “meel flur”—with the final s silent. It is a name of abundance: not one recognizable blossom, but the illusion of an entire garden gathered into perfume. For Elizabeth Arden, it offered both a refined French expression and a beautiful visual idea. The name evokes flower-strewn silk, embroidery, old gardens at their most lavish, and glittering Venetian glass patterned with tiny blooms. It suggests femininity that is intricate rather than innocent: petals in profusion, color caught in crystal, and a fragrance so richly composed that the individual flowers seem to merge into one shimmering floral atmosphere.

The name also looked deliberately backward. “Mille Fleurs” had been a familiar perfume title throughout the nineteenth century, when formula books regularly printed versions of the composition and leading perfumers issued their own interpretations. In that earlier context, it generally meant a many-flowered bouquet rather than a strict formula: a harmonious floral accord built from whatever combination of rose, jasmine, orange blossom, violet, heliotrope, carnation, or other fashionable flowers best expressed the maker’s style. Arden’s 1939 launch—expanded and promoted as part of a spring fragrance sequence in 1940—was therefore an elegant revival. She borrowed a nostalgic perfumery ideal, then dressed it in the fuller, more polished language of modern late-1930s composition.




Its arrival was poignantly timed. Mille Fleurs appeared on the threshold of the Second World War: 1939 was the final moment of prewar glamour, while its 1942 advertising belonged fully to the wartime era. Women’s fashion was moving from the soft, elongated elegance of the later 1930s toward the practical yet sharply tailored silhouette of the early 1940s—defined shoulders, trim waists, skirts designed to conserve fabric, hats, gloves, and carefully applied cosmetics. In a period increasingly marked by rationing, separation, anxiety, and loss, perfume remained a portable luxury: a small private ritual of beauty and identity. The surviving 1942 advertisement indeed presents Mille Fleurs as a limited, feminine floral fantasy. 1942 Elizabeth Arden advertisement

Women of the period could have understood Mille Fleurs as a promise of cultivated, cosmopolitan femininity. It was not merely “flowery” in the plain sense, but French, luxurious, and gently escapist—like a lace fan, a bouquet carried to a tea, or a dressing table set with crystal. The name would have suggested an idealized garden untouched by wartime realities: spring returning, beauty preserved, and an almost excessive richness of bloom at a moment when material abundance could no longer be taken for granted.

Arden’s perfumers preserved the traditional Mille Fleurs idea—a richly blended Victorian bouquet of many flowers—while updating it with the modern synthetics and aroma chemicals that gave 1930s-1940s perfumery its radiance, diffusion, and polish. In wartime advertising, Arden described it as being made with “a rare, a very rare pre-war French essence,” a phrase that made scarcity part of the perfume’s allure. With war disrupting trade between France and the United States, fine natural essences and other perfumery materials could no longer be assumed readily available. The claim suggested that Arden had drawn upon a precious prewar reserve already secured for her laboratory; once it was exhausted, there was no certainty of when comparable materials could again be imported. Mille Fleurs was therefore presented not only as a new fragrance, but as a limited and fleeting luxury.

In scent, Mille Fleurs would read as a floral tapestry rather than a literal field of freshly cut blooms. A sparkling opening of citrus and neroli creates the gleam of light on crystal, before rose, jasmine, tuberose, violet, iris, narcissus, and orange blossom gather in soft, sweet, powdery layers. Beneath this profusion lies a distinctly grown-up foundation of vanilla, balsams, woods, oakmoss, ambergris, musk, civet, and warm spice. Classified as an aldehydic floral oriental with an animalic chypre-amber base, it interpreted “a thousand flowers” not as a simple spring posy, but as flowers viewed through silk and face powder, warmed by amber, softened by fur, and illuminated by candlelight.

In the wider market, Mille Fleurs followed important late-1930s trends rather than rejecting them. Aldehydic florals had become an established prestige language after the success of Chanel No. 5, while chypres, rich floral orientals, powdery violet-and-iris effects, and animalic bases were all central to sophisticated perfumery. What made Arden’s fragrance distinctive was its particular synthesis: an old-fashioned nineteenth-century bouquet title rendered in the luxurious modern structure of its day. It was not avant-garde in the way a radically abstract perfume might be, but it was highly fashionable—an opulent, historically conscious floral made deeper and more glamorous by moss, amber, balsams, and animalic warmth.


Fragrance Composition:

 
So what does it smell like? Elizabeth Arden's Mille Fleurs is classified as  an aldehydic floral oriental fragrance for women.   with an animalic chypre-amber base. A sparkling citrus-and-neroli opening unfolds into a lavish, sweet, powdery bouquet of rose, jasmine, tuberose, violet, iris, narcissus, and orange blossom, settling into a sumptuous trail of vanilla, balsams, woods, moss, ambergris, musk, civet, and warm spice.
  • Top notes: aldehyde C-12, neroli petale, lemon, Portugal sweet orange, bergamot, citral, linalyl acetate, cassie, bitter almond, anisaldehyde, narcissus, rose geranium, geraniol, citronellol, lavender, linalool, verbena
  • Middle notes: hydroxycitronellal, methyl anthranilate, hyacinth, jasmine, indole, benzyl acetate, Bulgarian rose, phenylethyl alcohol, tuberose, violet, alpha methyl ionone, iris tincture, orris, heliotropin, cinnamon, clove, eugenol, isoeugenol, jonquil, orange blossom, ylang ylang, thyme, pimento, amyl cinnamic aldehyde
  • Base notes: amyl salicylate, benzyl alcohol, benzyl salicylate, musk, musk xylene, sandalwood, vanilla, vanillin, benzoin, benzyl benzoate, ambergris, tonka bean, coumarin, sassafras, cedar, Peru balsam, tolu balsam, castoreum, civet, oakmoss, vetiver, patchouli, storax, labdanum


Scent Profile:


Elizabeth Arden’s Mille Fleurs is an aldehydic floral oriental whose “thousand flowers” are not presented as a simple garden bouquet, but as blossoms magnified, powdered, warmed, and arranged over a darkly sensual chypre-amber foundation. Its first impression is bright and almost crystalline. Aldehyde C-12—usually referring to dodecanal, rather than the similarly named peachy C-12 MNA—adds a waxy, citrus-peel brightness, like the shine of a newly polished lemon rind or white petals lit by sun. It gives the opening lift and diffusion, making the natural citrus oils seem more brilliant and long-lasting than they could alone. 

Lemon flashes with sharp, clean zest; sweet orange from Portugal contributes a gentler, juicy golden sweetness, its sunny character traditionally prized in classic citrus accords; and bergamot lends its distinctive green, lightly bitter, tea-like freshness. Citral intensifies the lemon effect with a vivid, sparkling lemon-candy sharpness, while linalyl acetate provides the smooth, fruity-floral, bergamot-and-lavender softness that rounds the citruses into elegance rather than austerity.

Neroli pétale introduces the delicate, green-white floral aspect of bitter-orange blossom: airy, slightly honeyed, and touched with the leafy bitterness of crushed stems. Verbena adds its own brisk lemon-leaf freshness, cooler and more herbal than the fruit itself, while lavender brings a clean aromatic hush—purple-toned, herbal, and faintly camphoraceous. Linalool, found naturally in many floral and aromatic oils but also made synthetically for consistency, smells softly floral, fresh, and lightly woody; it smooths the transition from the sparkling top notes into the flower heart. Rose geranium supplies a green, rosy-leaf effect, as though rose petals had been bruised between the fingers, and the materials geraniol and citronellol amplify this natural impression: geraniol is bright, dewy, and rose-like, while citronellol is softer, fresher, and touched by lemon. Together they give the floral heart a living stem-and-petal realism while allowing precious natural rose to appear fuller and more expansive.

Cassie brings a different kind of floral richness: honeyed, warm, powdery, and faintly spicy, with the velvety yellow bloom of acacia and a suggestion of suede. Bitter almond contributes a sweet, marzipan-like, cherry-pit nuance, which makes the bouquet feel more confectionary and plush. Anisaldehyde carries the unmistakable scent of anise—sweet, cool, licorice-like, and slightly floral—and gives the opening a curious, old-fashioned sparkle. It also enhances the powdery floral materials to come, especially heliotropin and the violet-iris accord. Narcissus begins here as a green, hay-like, narcotic floral note: at once sunny and shadowy, with a damp-earth, pollen, and leathered-petal quality that prevents Mille Fleurs from becoming merely pretty.

The heart opens in a lush cloud of white flowers. Hydroxycitronellal, an important synthetic floral material, has the fresh, watery, green sweetness associated with lily-of-the-valley. True lily-of-the-valley does not yield a practical perfumery essence by distillation or extraction, so its fragrance must be constructed from aroma chemicals; here hydroxycitronellal gives the bouquet a transparent, cool, dewy air. Methyl anthranilate adds a sweet, grape-like orange-blossom tone—heady, sunny, and almost candied—while benzyl acetate lends the creamy, fruity, banana-and-jasmine sweetness characteristic of natural jasmine and tuberose. These materials do not replace the naturals so much as make them bloom more broadly: they heighten the sweetness, diffusion, and unmistakable white-flower radiance of the accord.

Jasmine arrives indolic, creamy, and animal-warm, its petals suggesting a night garden after heat has gathered in the air. Indole is the crucial aromatic material behind that effect. In tiny amounts it gives jasmine and orange blossom their living, narcotic depth; in excess it can smell startlingly animalic, even fecal. Used with restraint, it keeps the floral bouquet from becoming flat or cosmetic and gives it the slightly dangerous, bodily warmth expected of an oriental floral. Tuberose deepens the same theme with buttery, waxy white petals, coconut-like creaminess, and a voluptuous sweetness. Orange blossom returns more richly than neroli: honeyed, luminous, and sensual, with a soft orange-fruit glow. Hyacinth adds a cool, green, damp-stemmed floral note, evoking a vase of spring flowers in water.

Bulgarian rose forms the bouquet’s rosy heart. Rose oil from Bulgaria’s Rose Valley has long been esteemed for its exceptionally full, fresh, honeyed profile: it balances bright lemony facets with deep, velvety petals and a lightly spicy, waxy richness. Phenylethyl alcohol—naturally present in rose but also widely used as a refined perfumery material—smells like a clear, fresh rosewater and helps extend the rose’s airy petal effect. It gives the costly natural oil breadth without obscuring its character. Violet, another flower that does not surrender a useful conventional essential oil, is largely an illusion created through materials such as alpha-methyl ionone. Alpha-methyl ionone smells powdery, woody, sweetly floral, and violet-like, giving the fragrance its soft cosmetics-case elegance while joining violet to the woody iris notes.

Iris tincture and orris bring the fragrance its most aristocratic powderiness. Orris is obtained not from the flower but from the aged rhizome of certain iris species; after years of drying, it develops a scent that is cool, earthy, rooty, buttery, and delicately violet-like. Iris tincture would give a more subdued, intimate variation of this effect, while orris itself creates the pale, suede-like, face-powder impression that links the floral heart to the ambered base. Heliotropin, also called piperonal, is a synthetic or nature-identical aromatic material with a tender almond, vanilla, cherry, and heliotrope scent. Heliotrope flowers do not yield a practical essential oil for perfumery, so heliotropin is essential to constructing their soft, nostalgic, almond-powder character. It enriches the bitter almond and anisaldehyde already present, making the floral bouquet feel velvety, cosmetic, and faintly edible.

Jonquil, a narcissus relative, adds a darker yellow-flower note—green, hay-like, honeyed, and warmly animalic—while ylang-ylang supplies creamy floral fruitiness, banana-like sweetness, and a solar, exotic fullness. The spicy materials are woven through the florals rather than placed apart from them. Cinnamon is warm, sweet, woody, and gently burning; clove is dry, carnation-like, medicinal, and darkly spicy. Eugenol is one of clove’s principal aromatic constituents, contributing its recognizable clove-and-carnation warmth, while isoeugenol is smoother, sweeter, more floral, and especially useful in creating carnation-like floral spice. Thyme introduces a dry, aromatic, almost medicinal herbal edge, and pimento—often called allspice—gives a clove-cinnamon-pepper warmth. Amyl cinnamic aldehyde adds a sweet, warm, slightly waxy floral note, reminiscent of jasmine and garden flowers, enlarging the floral heart and helping its delicate petals survive the descent into the base.

As the perfume settles, amyl salicylate supplies a sweet, sunny, slightly green floral warmth, often associated with white flowers and the illusion of sun-warmed petals. Benzyl alcohol smells gently floral and faintly balsamic; it occurs naturally in jasmine and other flowers and helps support their realism. Benzyl salicylate is smoother, warmer, and more tenacious, with a subtle balsamic, floral sweetness that acts almost like a veil around jasmine, tuberose, and orange blossom. Benzyl benzoate brings a mild balsamic sweetness and quiet fixative power, anchoring the more volatile flower materials. Together, these less showy components are part of the perfume’s architecture: they make the lavish floral heart feel continuous, polished, and enduring rather than fleeting.

The base grows darker and more sumptuous. Sandalwood contributes a soft, milky, creamy woodiness, like polished pale wood warmed by skin. Cedar provides a drier, pencil-shaving clarity, giving structure to the sweetness. Vetiver adds cool, earthy roots, dry grass, and a faint smoky bitterness; patchouli contributes damp earth, dark wood, camphor, and a soft chocolate-like richness. Oakmoss gives the chypre element: forest floor, damp bark, inky green bitterness, and a faint leathery saltiness. Labdanum brings resinous amber warmth, with sun-baked rock, leather, and sticky golden balsam. Storax supplies a smoky, sweet, leathery balsamic note, while benzoin is softer and more vanillic—ambery, resinous, and reminiscent of powdered sweetness.

Vanilla lends its familiar dark, creamy, almost rum-like sweetness, while vanillin—the principal aroma material associated with vanilla—makes that effect clearer, more radiant, and more persistent. Tonka bean adds its hay, almond, tobacco, and warm-spice facet. Its characteristic scent is largely due to coumarin, which smells of freshly cut hay, vanilla, sweet woodruff, almond, and soft tobacco. Peru balsam is dark, sweet, resinous, and cinnamon-vanilla-like; tolu balsam is smoother, warmer, and more floral-balsamic, with a gentle honeyed quality. Sassafras would historically have added a spicy, root-beer-like, woody sweetness, while ambergris lends a subtle marine, salty, skin-warm radiance rather than a literal “amber” smell. It gives the entire perfume an elusive, diffusive glow, as though the flowers were warmed by sea air and skin.

Finally, the animalic materials give Mille Fleurs its adult sensuality. Natural musk would have contributed a soft, warm, skin-like sweetness; musk xylene, a powerful synthetic musk used historically, supplies a clean, sweet, velvety persistence that allows the floral-amber trail to linger for hours. Civet adds a buttery, warm, animalic floral depth that can make jasmine and tuberose feel startlingly alive. Castoreum contributes smoky leather, soft fur, and a dark, slightly sweet animal warmth. Rather than making the composition coarse, these elements turn its thousand flowers into something tactile and luxurious: petals crushed into velvet, face powder, old lace, polished woods, golden resins, and the lingering warmth of perfume on skin.






Product Line:


Elizabeth Arden conceived Mille Fleurs not merely as a perfume, but as a complete “color harmony” of fragrance, cosmetics, and presentation. The name—“a thousand flowers”—could be encountered at every stage of a woman’s toilette: in Parfum, Eau de Toilette, the lighter Flower Mist or eau de cologne, dusting powder, face powder, lipstick, cream rouge, nail polish, and later eye shadow. This made the fragrance into an atmosphere rather than a single bottle. A woman could begin with the bright pink, mauve-rose lipstick, add its slightly paler matching rouge and nail polish, powder herself with the flower-scented dusting powder, and finish with the perfume itself—a coordinated expression of springtime femininity.

The parfum was the most luxurious form of Mille Fleurs, offered in two distinct presentations. The deluxe gold-plated flacons, available in three sizes, were priced at $10.50 for 5/16 ounce, $15.50 for ½ ounce, and $24.50 for one ounce. Their glittering gold treatment made the fragrance feel jewel-like and ceremonial, especially appropriate to the millefiori theme. Contemporary descriptions mention a golden flacon stoppered with tiny flowers seemingly imprisoned beneath glass: a miniature echo of the antique floral paperweight that had inspired the line. For those who preferred a more restrained elegance, the parfum was also sold in crystal-clear bottles in four sizes, beginning with a $5 purse flacon and continuing at $9, $14.50, and $23.50. The clear glass suggested flowers preserved in crystal, while the smaller purse bottle made this rare floral luxury portable.

The Eau de Toilette, priced at $7.50, offered a more generous and wearable expression of the same scent, suitable for daily dressing, while the Flower Mist—an airy, lighter version in Arden’s popular pinch bottle—was sold in an ample eight-ounce size for $3. A 1941 cosmetics catalogue described it as “light, sweet and long-lasting,” a telling phrase for a fragrance intended to evoke a thousand flowers without the density of concentrated parfum. The Flower Mist would have been used freely on the body, linen, or hair, creating a soft floral aura rather than the close, costly intimacy of extrait. The eau de cologne similarly extended the scent into a more casual, refreshing form, allowing Mille Fleurs to be enjoyed as part of everyday grooming.

The dusting powder, sold in either flat or oval boxes for $2, transformed the perfume into a silken veil for the skin. Its flower-sprigged container and soft powder format reinforced the fragrance’s powdery floral character: rose, violet, iris, and heliotrope translated into the tactile ritual of a puff against the neck, shoulders, or décolletage. It was also offered with Eau de Toilette in a blue satin presentation box with a removable tray. As one 1941 notice charmingly observed, the tray could be lifted out and the satin-covered box afterward used to hold handkerchiefs. Such details mattered in the wartime and immediate postwar years, when a beautiful container was not simply discarded but treasured, repurposed, and made part of a woman’s private dressing-table world.

Arden also made Mille Fleurs an especially effective gift fragrance. A purse-size $5 parfum flacon could be presented in a circle of satin, while later sets placed the bottles and powders in square flower-petal boxes lined in blue satin. Some boxes were topped with an inset many-flowered crystal-paperweight motif, turning the package itself into an interpretation of Mille Fleurs. By 1946, the line was still being described as a “crystal flower fantasy” inspired by a rare Empire paperweight, and a Christmas set containing perfume, toilet water, and dusting powder sold for $33. The fragrance had become a complete luxury tableau: gleaming flacons, blue satin, crystal flowers, and the promise of spring preserved in a box.

The makeup products completed this fantasy. Lipstick was offered at $1 and $1.50, cream or paste rouge at $1.25—with some press material listing a higher $1.75 presentation—and nail polish at 75 cents. In 1944, the Mille Fleurs lipstick was described as a bright pink with a mauve-rose undertone, accompanied by a matching nail polish and a rouge made just slightly lighter to create a delicate, harmonious effect. Mille Fleurs Brown and Violet Eye Sha-do were suggested for “dreamy eyes,” bringing the line’s rose, violet, iris, and powdery floral associations into color as well as scent. The $4.50 make-up box gathered this coordinated femininity into one practical, polished object.

After the war, Arden extended the fragrance into soft white satin sachets studded with multicolored sequins—an especially literal rendering of flowers caught in crystal. A sachet pillow paired with Mille Fleurs toilet water was offered in a Christmas box for $12.50, while three sachets sold for $7.50. From the precious gold flacon to the pinch bottle, satin gift box, powder puff, lipstick case, and embroidered sachet, Mille Fleurs was presented as a complete world of floral elegance: sparkling as crystal, soft as satin, and deliberately reassuring in its promise of beauty, color, and spring.


Bottles: 


The Mille Fleurs Parfum was available in two round bottles that were based on an antique French millefleurs (millefiori) glass paperweight: a gold plated glass flacon and a non-gold plated glass flacon. Both bottles had an orange Bakelite stopper covering an inner glass stopper. The Bakelite caps are fitted  with a mille fleurs design on the slightly domed top. Originally the caps were clear Bakelite, but over the years they yellow into a shade that collectors of Bakelite refer to as "apple juice."

The deluxe gold plated round flacon was available in several sizes: 5/16 oz (bottle stands 2.5" tall), 1/2 oz, 1 oz, 2 oz. 







The round clear glass bottle was available in several sizes: 1/2 oz (bottle stands 2.25" tall), 2 oz (bottle stands 3.5" tall).



 

 

 

 















Other bottles were also used for the Mille Fleurs Parfum and Eau de Toilette. 










Mille Fleurs Dusting Powder. Measuring 4 ¼ inches across and holding 4.25 oz. 








Fate of the Fragrance:



Discontinued in 1948 but remaining stock was still being sold in 1951.






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Note: Please understand that this website is not affiliated with the Elizabeth Arden company in any way, it is only a reference site for collectors and those who have enjoyed the Elizabeth Arden fragrances. The goal of this website is to show the present owners of the Elizabeth Arden company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back the perfume! Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.